NEW DATE: Introduction to SEO for Makers

***This workshop has now sold out, please email exhibitions@craftanddesign.com to join the waiting list***

Introduction to SEO for Makers with Jenny Hudson, A Really Good Campaign

Thursday 2 February, 10am - 2pm

Location: space2, Manchester Craft & Design Centre

Part of our Creative Business Development programme.

Tickets: £15 each, 2 places available

What will I learn?

If you’re looking to drive more traffic to your website or online shop but you’re not sure where to start then this course is for you.

SEO (Search Engine Optimization) is the process of maximizing the number of visitors to a website by making sure it appears high on the list of results returned by a search engine, like Google or Bing.

This course is tailored to artists and makers who have a website or online shop (or are looking to build one) and need to be familiar with the techniques used to increase their visitor numbers. It will start at the beginning and guide you through onsite and offsite SEO, with a focus on creating and sharing quality content.

You’ll get an overview of:

  • How search engines work
  • What affects your search engine ranking
  • Effective keyword research
  • Writing effective (optimised) text on your website
  • Techniques to increase traffic to your site
  • Monitoring and measuring
  • Using social media effectively to drive traffic
  • An introduction to content marketing and digital marketing techniques

There will be lots of opportunities to ask questions, and have a go yourself.

Is this workshop for me?

You’re a sole-trader making a living from your creative business. You’re the designer, maker, accountant, marketing manager, social media guru, retail supervisor, web developer, transport and delivery manager, and tea-maker. We understand that sole-traders take on all roles within a business, and work hard to bring you content which has been developed especially for you.

This workshop is for designer-makers who have a website and/or online shop, and want to increase the number of hits visitors through search engines.

You don’t need to be an IT whizz to do this workshop – Jenny will guide you through everything you need to know.

What will I need to bring with me?

Ideally you should bring a laptop with you, so that you can have a go at putting your newfound SEO skills into practice during the session.

Unfortunately we are not able to lend laptops for this workshop. If you do not have a computer to bring along, don’t worry – you can take notes and practice at home.

Who is running the workshop?

Jenny Hudson has over twelve years’ experience in the digital sector. Prior to establishing her company, A Really Good Campaign, Jenny co-ran Manchester-based digital agency Vanilla Storm, delivering numerous web and e-commerce projects and helping small companies generate revenue online by increasing visitor numbers, generating leads, and improving conversion rates.

Find out more about Jenny and A Really Good Campaign here…

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