Fronté

R E – E N G I N E E R E D  C L A S S I C S. Fronté is a womenswear brand established in London in 2016 by Jiyun Lapthorn.

Jiyun graduated her M.A. with a distinction from London College of Fashion. Her collection was shown at the V&A to an all-star crowd including Grayson Perry, Zandra Rhodes and Harold Tillman.

She has since worked with Vivienne Westwood, The collection, Ossie Clark London and Caroline Seikaly in Paris. With an extensive background in pattern cutting for haute couture and textile design, she sold designs to clients including Valentino and DKNY at exhibitions such as Premiere Vision, Como and Direction. Jiyun has operated two successful retail shops at Brick Lane and Southbank, London.

Through Fronté, Jiyun aims to create clothes that are well-designed and useful tools for life. Beyond the comfort and functionality, she makes truly transformable pieces that are effortlessly elegant and adapt throughout the day.

Fronté lives through an ongoing lifelong search for creating your favourite clothes to keep, forever.