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WORKSHOP : April 23, 2020.

Pitching for Press

Thursday 23 April / 10.30am – 1.30pm / £20 Concs, £25 Full price / Booking via Eventbrite 

As a maker or artist, press coverage can be invaluable for showcasing your work to new audiences and driving sales. However, contacting the media can seem like a daunting prospect. What makes a good pitch? How do I approach a journalist? How do I write a press release?

During this workshop, Helen Furnival of Highrise Communications will guide you through the world of press, equipping you with tactics to pitch to all types of media with confidence. There’ll be plenty of real-life examples of successful pitches and press coverage from the craft and design industry, plus practical exercises including working on your own pitch.

In this session we will cover:

Finding the hook: how to position yourself and your arts or craft business, finding a relevant news hook or human interest angle to tell your story in a compelling way

Types of media and content: exploring the different types of media and press coverage, including news stories, product placement, gift guides, comment pieces, features and interviews, selecting the best option for you and structuring your pitch accordingly

Press release and press packs: how to structure and optimise press releases and press packs to make them appealing to a journalist

How to pitch: knowing who you are pitching to by building a targeted list of media contacts; guidance on email, telephone, and social media pitching, understanding how and when to contact journalists and follow up your pitch

The power of visual content: leveraging your story with high quality photography or video content that showcases your products and/or making process

Creating a buzz on Instagram: unlocking the potential of Instagram to get you noticed and build an online community of engaged fans and advocates

Next steps: how to track and measure the success of your press coverage, amplify your coverage and build on your success

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