News and Blog

Latest News & Blog Posts

How to Get Your Handmade Work Stocked in Craft Shops

Written By Sophie Holt.   Whether you are an established maker or just starting out, there can be many benefits to selling your handmade crafts via a third party. From craft shops to museums and galleries, having your work stocked within an already established business can be a great way to get your name out…

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job vacancy opportunity

Job Vacancy: Creative Enterprise Officer

Creative Enterprise Officer £24,000 pro rata (3 days per week) — Closing date for applications: 10am Tuesday 3rd April. Fixed Term Contract until 31/3/2019 (with possibility of extension) MCAD is about to embark on its next stage of development, and has secured funding through Arts Council England’s National Portfolio for 2018-22. The Creative Enterprise Officer is…

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How to Creatively Sell Through Storytelling

Written By Sophie Holt.   Storytelling is a simple yet effective marketing technique that is proven to make the process of selling your handmade work easier and more effective. It is, essentially, a more personal way of selling your work, one where you are not just selling the products that you make but also your…

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keyboard work crafts

Opportunities for makers, designers and artists

Are you a maker, designer or artist? Are you looking to get involved in different projects or learn new skills? Here are our top picks for February! BIG: Selling on Etsy event Etsy are running multiple events across Greater Manchester to help those who have already set up a creative business or those wanting to…

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Does The Perfect Work Life Balance Exist?

Written by Sophie Holt.   With the onset of the new year and the daunting return to work beginning – it seems more important than ever to begin 2018 with a clear head. As a maker who is most likely self employed or balancing multiple projects at once, a balance between work and life can…

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Photographing your Handmade Work

Written By Sophie.   Making sure that you get high-quality, professional photos of your handmade work is perhaps the most important marketing technique for your creative business. Photographs of what you make are not only essential for advertising, but they are the first thing that your customers will see when flicking through your social media…

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Navigating Social Media

Written By Sophie.   Nowadays, it feels like pretty much everything we do is online; its how we get our news, keep in touch with people and even do our shopping. It a world saturated with online content, it is essential that the posts you put out there leave a lasting impression on your customers….

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How to Price your Handmade Work

Written by Sophie.   As a maker, it is often difficult to know what price point is suitable for your work. This is because it can feel difficult to put a price tag on your creativity. In terms of handmade work you are stuck between a rock and a hard place – if you charge…

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Crafting a USP for your Design Business

Written By Sophie.   Perhaps the most important aspect of business branding is your USP or unique selling point, this what makes your business stand out from the crowd! In a market saturated with other makers it is important you identify exactly what your individual USP is, allowing you to retain a strong focus as…

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Branding Basics

Written By Sophie. An effective brand and branding strategy can help your craft business stay ahead of the game, draw new customers in and give you an amazing edge to your competitors. No matter if your brand is a large scale company or a small scale start up, consistent and sharp branding is critical. So,…

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