TENDER FOR DIGITAL DEVELOPMENT
TENDER FOR WEB DEVELOPMENT
Tender for development of MCAD website and online services.
The development of MCADs digital offer will propel our existing brand into a new application to give it a new look, feel and reposition the whole organization. MCAD seeks to develop the market and new income streams for our tenants and regional makers, partner organisations, the craft and design sector and our own organization.
A marketing strategy is in place which focuses on developing our digital marketing to enhance our audience insights and our ability to reach out directly to audiences. It is our intention to connect with the audience in as many exciting and rewarding ways as we can.
A copy of MCADs Business plan and Marketing Strategy are available upon request.
Key aims for website development:
- Test out new services and income streams to develop MCADs business model and sustainability
- Widening the reach of MCAD services to city based/North West/ Northern practitioners
- Creating new sales/business outlets for creative businesses
- Opening up dialogues with MCADs customers and stakeholders
- Promoting MCADs unique offer, the creative individuals and stories behind the brand
- Invite user generated content and dialogue
- Provide resources to designer makers and media professionals
- Developing the infrastructure and market for craft and design
- Provide opportunities for regional and national partnerships
- Provide a platform for fundraising for MCADs future.
- Website manageable by a small staff team
To request the tender document, or for further information, please email or ring 0161 832 4274 (N.B. we are closed between 24/12/11-5/1/12)
Deadline for submissions is 10am Wednesday 25th January 2012
